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Why our customers love Joo Hwa Yong Tau Foo?
Joo Hwa Food ensures top-quality, fresh products, 5-star customer service, and affordable pricing by sourcing globally and serving the community for over 40 years.
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About Mr Joy Supermarket
Our humble beginnings started on the streets of Chinatown Joo Hwa started out in 1970s on the streets of Chinatown by a few brothers and sisters selling fresh Yong Tau Foo, prawn roll and fishballs. During the early days, all the products are freshly handmade over at the stall, as there is no refrigerators over at the streets. During that time, business was overwhelming and queue started to form before opening hours.Since moving to Ang Mo Kio industrial Park 3 in the 80s, Joo Hwa Food started mass production of Ngoh Hiang, Prawn Roll, Yong Tau Foo, Fish balls and fish cakes. That is how we started our food service segment supplying our products to wet markets and coffeeshops. We grow with the new industry technology and customer demands In year 2008, the 2nd generation took over the running of Joo Hwa Food. New technologies were introduced to the manufacturing process to improve the quality and consistencies of products, strict hygiene policies were further enhanced.Moving on to the next phase of expansion, Joo Hwa Food invested more time on branding, consumer experience, to make the 40 year-old heritage brand appeal to the younger generations.Joo Hwa Online delivery service was setup during 2016, to cater to our changing lifestyle, providing flexibility and convenience to our customers. We are delighted to be able to serve our products on your table, to be part of your every occasion.
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Join the Loyalty Programme
The Joy Club rewards you with every purchase — earn 1 point for every $1 spent and enjoy a 5% discount during your birthday month. Members also receive exclusive offers, access to special Member’s Day promotions, and the chance to redeem exciting rewards with accumulated points.
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About Joo Hwa Food
Since the 1970s, Joo Hwa has grown from a humble Chinatown street stall into a trusted heritage brand, preserving traditional flavours while evolving with modern technology and customer lifestyles.
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